Postal Service Tale: Indie Rock, Snail Mail and Trademark Law

From the New York Times:

The outcome was as unusual as the band itself: this week the United States Postal Service - the real one, as in stamps and letters - signed an agreement with Sub Pop granting a free license to use the name in exchange for working to promote using the mail. Future copies of the album and the group's follow-up work will have a notice about the trademark, while the federal Postal Service will sell the band's CD's on its Web site, potentially earning a profit. The band may do some television commercials for the post office.